I advise everyone starting out to concentrate on ACTIVE TRAFFIC - Solos (including HP solos, SNF), Supersolos, and Solo Blasters. Congrats to those who are seeing the value of SOLO and SNF ads.
I'm a pro ad writing ad copy. Some tips
Job 1: get people to OPEN them. For each ad I create 4-5 subject lines and change them with each posting
Even on Done-For-You ads, I store 1 or more versions. One for TEXT ONLY, one formatted. Why? Pasting a formatted ad into a text-only mailer makes a mess if you are using bullet lists or indents
I place my 5 subject lines at the top of the file, and the URL after my simple signature line
NEVER embed URLs or graphics in Solos or credit mails unless they are specifically permitted
If you are including your email address after your signature, separate the .com from the rest of the email address ie. RichMoyer@WebcastSource. com
I use a free"notepad-type" program called Evernote. It's free, and can be installed on ALL your devices (so you can get to your notes on multiple PCs, laptops, tablets, and phones). I create a "Notepad" (group or folder) for each project, and use "tags" to organize it.
Shorter is better. Put the detail on your landing page or sales page.
Ad Formatting and Ad Effectiveness
If your ad copy seems to be a "blob", nobody will look at the ad copy. Any clicks you get will be from freebie seekers and ad clickers.
I always strive to make ads READABLE but also add
selective CAPS (for text ads)
BOLD, centering, and "white space" for formatted.
Colors may not be portable to many safelists or mailers
Pick a nice BUSINESS font like Arial, Helvetica and a point size of 14 to 18 (My Evernote default is set to Arial 14)
There is a great free tool ton help you create professional email copy called Email Marketing Masters
Do you want to see how effective your emails are? Split Test Mailer is a free tool that "tests" different versions of your emails.
The functionality of both these standalone tools is included on all new releases on Matthew Graves mailers. I recommend Unlock Your List - it is hot, now in its second week after launch, has over 2000 members already.
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Join Email Marketing Masters as a free member. Also a great mailer.
Join Split Test Mailer as a free member. Also a great mailer.
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Setting up MyVIPContacts
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1-484-902-8819 m-f 8am-5pm EDT
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